Create a Virtual Dream Team: 3 Resources to Ramp Up Your Marketing Momentum
“A big part of success is knowing what NOT to be doing”
-Peter Osborne, DC, IGNITE Conference 2015 Speaker
Our goal with the education being offered through IGNITE is to continually provide you with actionable strategies you can implement in your practice right away, but part of the challenge is knowing the projects you should tackle vs. those you shouldn’t. Time is always best spent when you are able to focus on the things you do best – in your case that means helping patients.
With “finding new patients” still topping the list of practitioner challenges, we know that it is critically important for your marketing and messaging to reach your target patients. If you are like many of the practitioners we speak to however, you may already be burning the candle at both ends with little to no support staff to help with the heavy lifting. Luckily, when it comes to easy things to outsource, marketing is top on that list.
Here are 3 online resources that can help you take action on key marketing projects, stay within a budget and free up your time so you can focus on your passion for practicing medicine.
*Note: Before starting your marketing project, make sure you have a clearly defined niche and message. This webinar with Miriam Zacharias will provide a great foundation.
1. Upwork: Upwork has created and online workplace that connects clients with top freelancers from around the world, allowing you to find a qualified professional to help you accomplish any business or marketing project that may be collecting dust on your to-do list. Whether you’re looking for someone to write for your blog, a designer to create patient collateral or a team of developers to create a custom website, Upwork lets you post a job, set a budget and receive proposals from talented professionals that you can then choose to hire. *Pro tip: Start small. Hire a freelance professional for a smaller project without a major cost attached. This will allow you to evaluate their work and decide if you would like to continue to give them additional projects, or if you should find someone who is a better fit.
2. Fiverr: Similar to Elance, Fiverr is another great marketplace for creative and professional services, with finished work starting at just $5! Your free sign up will give you access to millions of “gigs” in categories like graphic design, writing, video, programming and much more. Once you are signed up, you can use their search functionality to find the exact project you want to accomplish (i.e. create a WordPress website). You can then browse a number of proposed projects with detail about what each would entail and the price. Best of all, you won’t have to pay until the project is completed and approved by you. *Pro tip: use this site over Upwork if you aren’t sure about the level detail involved in your project. Fiverr has proposals already created so you can see the exact project you are purchasing vs. creating a proposal on your own.
3. 99designs: Want tons of great options to choose from and have some fun picking the best? Than look no further than 99designs. This website treats work like a contest, walking you through creating a design brief for a range of projects and category types for things like logo creation, business card design, landing pages, social medial backgrounds/cover photos and much more. Once you create your design brief, you can choose a package at the budget level you are comfortable with, launch your contest and watch the designs roll in! Your contest will go through multiple rounds where you can rate your favorites and provide feedback before choosing your winner.*Pro tip: Don’t be afraid to provide detailed feedback. These designers are all competing to be the winner and want to provide you with your dream design, so don’t be afraid to ask for the options you want.
The descriptions provided here only scratch the surface of the services available through these great websites. No matter your project, budget or resources, you can start crossing projects off your list right now with some virtual marketing help.
I hope these options will encourage you to take that next step, create some marketing momentum for your practice remove the burden of wearing too many hats, so that you can focus on patient care.
Lindsey Smart is a Marketing Manager at Emerson Ecologics, overseeing the IGNITE program of educational opportunities and events, focused on helping practitioners achieve practice success.