How to Make an Engaging, Memorable Presentation in Five Steps
Presentations can be a persuasive tool for you to reach new patients. Presentations are made of three elements: content, design, and delivery. If you master these elements, you will be able to give presentations that will “knock the socks off” your audience and bring new patients through your practice doors. Below you will discover the key points that will take your presentations to the next level.
- GENERATE CLEAR AND CONCISE CONTENT, FOCUS ON QUALITY NOT QUANTITY
When you are ready to get started, decide what you want to achieve with your presentation. Make your goals SMART:
- Specific – I want to increase my new patients by x%
- Measureable – I want to double new patient visits by x% by the end of the year
- Achievable – I want to share 2-3 services that aren’t offered by my competitors in order to increase patient visits
- Realistic – I want to focus on 5 benefits of a service not 30
- Time-Driven – I want to grow my supplement sales by 50% in 6 months
Be sure that the content you generate connects directly to your goals. If a part of your presentation does not relate, consider deleting it. A concise and concrete presentation will be memorable.
Convey your main point in the slide title. Keep titles short and sweet — aim for one line and no more than two.
Make your content beneficial and actionable. Ideally, provide the audience with something at the end of your presentation that they can do immediately to improve their health and wellbeing.
- DESIGN SIMPLE AND EVOCATIVE SLIDES
You can easily express a complicated idea with a simple design that integrates text, color palettes and images seamlessly. There are many guides you can choose to follow. A common one, from marketing specialist Guy Kawasaki, is the 10/20/30 rule. Under this rule a presentation has no more than 10 slides, lasts no longer than 20 minutes and has no text less than a 30-point font. A study from the University of Tennessee found that the average attention span of an adult is 20 minutes. If you must present for a longer period of time, give your audience a break by showing a demo to keep them engaged.
PowerPoint is a very popular tool for presentation design. However, there are other online resources with prebuilt templates and animations available. Options include Powtoon, Prezi, and Google Slides. If you must use PowerPoint, here are 14 downloadable templates to try http://blog.hubspot.com/marketing/easy-powerpoint-design-tricks-ht#sm.000spcv841afxdaxqnz1l5umcc68n.
- DIFFER YOUR DELIVERY
Keep the audience from dozing off by differing your onscreen content from what you say verbally. Don’t read your slides word for word. You can also add excitement and variety by speaking directly to different members of the audience. Make eye contact and be conversational. Engage with your audience by using terms like you, I and we.
- DEVELOP A TITLE THAT OFFERS A PROMISE
Once you have your presentation created, generate a title that will attract potential patients to attend. The session title is the first impression you make on a prospective attendee. Therefore, a great session title is critical. Below are 3 types of titles to get attendees to come to your presentation.
- Explain the benefits an attendee will receive. A “How-to” title is the most common way of starting a benefit title.
- Put the number three or five at the beginning of the title. Three is the ideal number of major points to cover in a presentation, and five is the most.
- Develop a title that evokes concern and creates a sense of urgency. People will want to come to your presentation to be sure they’re not missing something important.
Running low on ideas? Powtoon offers 91 customizable titles here: https://www.powtoon.com/blog/91-headline-formulas/.
- WHEN IN DOUBT, DON’T BE AFRAID TO K.I.S.S. (KEEP IT SIMPLE SILLY)
Presentations do not have to be complicated and developing them can be easy. Feel free to keep them simple. It might also be helpful to see what has worked for other presenters. Use Google or Bing to search for the best slide presentations and try to attend other presentations whenever you can. This will help you discover what you like and don’t like in a presentation, and put you on a path to mastering the elements of content, design, and delivery.