5 Steps to Your Best Online Bio
As the days of the 4-page resume fade into the distant past, the days of the 200-word bio are here to stay. Whether potential patients are referred to your practice by trusted friends or find your practice by chance online, they will look to your bio to get a sense of who you are. Your online bio is your chance to either create a connection with potential patients or to simply bore them to tears. Your bio should sound smart, honest, personable, and maybe even a little bit funny.
Your online bio is your 60-second chance to capture the attention of your potential patient. It is the written form of what marketing experts refer to as your “elevator speech” or your “niche pitch.” It needs to clearly show who you are, what outcomes you provide, and whom you can help. Adding a personal touch makes your bio memorable—and if readers remember your bio, they feel more connected to you.
Chances are that you can make your current online bio better. Follow these 5 simple steps to transform your bio from boring to awesome:
Step 1. Say Who You Are
This step is common sense, but people really do expect to read who you are at the beginning of your bio. The trick to doing this right is to keep it simple. If you have 6 credentials after your name, do not describe them all. Choose the identity that is most important for your potential patients to know. Explain your identity in words the average person will understand.
|Marla Smith, NP-C, PhD, MSN. Marla Smith, NP-C, PhD, MSN has a Master’s degree from the University of Colorado, Denver, CO, a PhD from Vanderbilt University, Nashville, TN, and a nurse practitioner certification from the American Academy of Nurse Practitioners. She was awarded the Barbara Rhomberg Excellence in Nursing Scholarship and completed her PhD dissertation on birth weight outcomes in relation to perceived prenatal stress.||Marla Smith, NP-C, PhD, MSN. Marla Smith is a Board Certified Nurse Practitioner and graduate of Vanderbilt University School of Nursing. Marla has committed the last 15 years of her nursing career to caring for expectant mothers.|
Step 2. Say What You Offer
Patients are looking for results. They search for an integrative practitioner because they are suffering with symptoms or worried about their risk for disease. When they read your online bio, they want to know exactly what you can do for them. What outcomes will you provide? To answer this question succinctly, you need to be clear about your area of expertise. You need to know your own niche. Be very specific about exactly what benefits you offer.
|Dr. Kane provides comprehensive lifestyle plans to promote optimal wellness, increased well-being, and lifelong health in her patients.||Dr. Kane provides natural remedies to relieve the fatigue and pain of autoimmune disease.|
Step 3. Say Who You Help
In addition to stating what you provide, state perfectly clearly which patients you provide for. Again, specificity is the key. Patients want to see a practitioner who is an expert in treating people exactly like themselves.
|Dr. Gordon enjoys working with men, women, and children of all ages with a variety of acute and chronic health conditions.||Dr. Gordon has particular expertise in supporting individuals with cancer—before, during, and after treatment.|
Step 4. Say Something Personal
This is where you get creative. Come up with something that will stick in the memory of whoever reads your bio. Is there something really unique or vulnerable that you can share? Let a bit of your personality shine through.
|Shannon enjoys cooking, hiking, and spending time with her husband and 2 kids on the weekends.||Shannon fills her own cup by singing in the shower and skipping to her daughter’s bus stop every morning.|
Step 5. Revise to Perfection
Once you have drafted your bio, you need to revise it until it is perfect. Read the bio out loud. As soon as it trips you up, stop and make changes. Do the sentences sound long and complicated? Are they too short and choppy? Do the thoughts flow smoothly from one idea to the next? Do you use the same descriptive words repeatedly? Use a thesaurus! Sometimes changing just one word can change the tone of the entire bio. Ask a loved one and even a colleague to read your bio before making it public. This is your 200-word opportunity to tell the world who you really are!