4 Simple Emails to Improve Patient Compliance
We live in a digital age. Before your patients come into the exam room, they are probably checking their phones. They put their next appointment into the calendar on their phone as they check out, and they look at their emails while walking out the office door. Connecting with patients in the office is an important part of clinical practice, but connecting with them online can nurture the relationship and improve patient compliance. Every integrative medical practice should have an email campaign for prospective patients, new patients, and established patients. In addition to regular e-newsletters, there are 4 emails you can send to improve patient compliance:
- Welcome Email. Send a welcome email to each new patient. The best time to send this email is after they schedule their first appointment but before they come in. Use this email to set the expectations for their first visit. Explain the process they will go through on the first visit. Explain (briefly) the philosophy of your practice so there are no big surprises when they actually show up. You might include a 1-2 minute video. Keep this email informative and brief. Be sure to encourage them to call or email with any questions.
- Appointment Reminders. Send automated emails to remind patients of their appointments. Ask them to call if they need to reschedule. This simple step will decrease the chance of “no-shows” or wasted time in your schedule.
- Follow-Up Emails. Set up a system so that you or a staff member can quickly type up the patient’s recommendations and send them in an email after each appointment. Create a template for this email so the process becomes streamlined. Include a link to your virtual dispensary, if you have one, and a link to information regarding labs or other services they may need. If you don’t use an online dispensary, check out wellevate.me. Use positive and motivating words to encourage the patient to follow through with your recommendations. Again, encourage the patient to call or email with any questions.
- Happy Birthday Emails. Automate your system to send out happy birthday emails. Include a coupon for a gift—maybe a product from your dispensary or a discount on your services.
The 4 emails described here can be sent in addition to your routine e-newsletter campaign. The e-newsletter serves as a way to share knowledge, establish your expertise, and reach a larger audience. The 4 emails discussed here will establish more personalized and direct communication that will create a greater sense of engagement with your patients.
The task of managing emails can easily be handled by a staff member. Once you approve templates for each of the above emails, they can be generated automatically or sent by your staff. As you become a part of your patient’s digital experience, they will feel more connected with your practice. They will be more likely to show up for their appointments, more likely to fill their supplement orders, more likely to get their blood drawn, and more likely to follow through on your recommended protocols. If a few simple emails can improve patient compliance and follow-up, why not give it a try?